ROYAL AFRICAN SAFARIS

Royal African Safaris provides curated, luxury safari experiences in Kenya, Tanzania, and Botswana. Their only major marketing spend is a printed newsletter they mail to their clients annually. For the 2021 edition, I researched and wrote four articles on various topics including the first female president of Tanzania, a dedication to the company’s first chairman, the move to more mobile and sustainable safari experiences, and plans to build the museum of humankind in Kenya’s Great Rift Valley.