I’ve always loved to write.

In elementary school, I was positively giddy with joy when the teacher told us to write a theme. My excitement wasn’t quite on the level of Ralphie Parker writing about his beloved Red Ryder Carbine Action 200-Shot Range Model air rifle, but pretty darn close.

That’s why I chose marketing as a profession - for the excuse to write. This career path gave me the opportunity to use my communication skills in so many different ways, and that thrilled me.

Many years ago, a writer friend told me I was a ‘creative suit’. I’ve always liked that description of my skillset. My writing is informed by many years in account management and strategy, both as the agency and as the client. I know how to craft a message that gets to the heart of matter, regardless of who the target audience is.

As the ‘suit’, I’ve worked closely with creative teams to bring concepts to life, including writing a tight, focused brief (it’s called a “brief” for a reason), polishing concepts and giving direction on revisions to ensure the message addressed customers’ needs. Add to that the many years I spent writing presentations, new business pitches, POVs, strategy and operational documents for many different categories (financial services, telco, automotive, pharmaceutical, retail, CPG).

So...I’m not your typical writer. I know how to identify customer insights based on data, develop and bring creative concepts to life, and tailor messages for different audiences. I went from being a strategist who wrote, to a writer who is strategic.

Besides writing, I enjoy cooking, reading biographies and playing tennis. As often as I can, I head north to the cottage where I indulge my love of tennis, which I’ve been playing since I was five. (It’s a little known fact that Roger Federer modelled his backhand on mine. You’re welcome, Roger.)

Learn more about me on LinkedIn.